Our Story
The journey of Aura de Style - where tradition meets contemporary fashion
The Beginning
Aura de Style was born from a simple yet powerful vision: to create beautiful, comfortable, and affordable ethnic wear that celebrates the modern Indian woman. Founded in 2020 by a team of passionate designers and fashion enthusiasts, we started our journey with a small collection of handpicked kurtis that embodied elegance and comfort.
Our Mission
To empower women through fashion by offering high-quality, stylish, and comfortable ethnic wear that fits seamlessly into their modern lifestyle while honoring traditional craftsmanship.
Our Vision
To become the most trusted and loved brand for ethnic wear, known for our commitment to quality, sustainability, and celebrating the diverse beauty of Indian fashion.
Our Journey
2020 - The Launch
Started with 50 unique kurti designs, focusing on comfort and style for everyday wear.
2021 - Growing Community
Reached 10,000+ happy customers and expanded our collection to include palazzo sets and kurta sets.
2022 - Recognition
Won the "Best Emerging Fashion Brand" award and launched our sustainable fashion initiative.
2024 - Today
Serving 50,000+ customers across India with 500+ unique designs and a commitment to sustainable fashion.
Our Values
Quality First
Every piece is crafted with attention to detail and the finest materials.
Customer Love
Our customers are at the heart of everything we do.
Innovation
Constantly evolving to bring you the latest in fashion and comfort.